Thursday, September 26, 2013

We were part of a Guiness World Record!


Talk about hair raising events! On April 22 (Earth Day) Aveda raised a cool US $220,000 for clean water causes during a 24-hour global hair-cutting marathon. By exceeding US $75,000* Aveda set a Guinness World Records® title for the most money raised for charity through haircuts in a 24-hour period.
Feverishly snipping, trimming, chopping and shaping to accommodate every head of hair seeking a dream cut, Aveda stylists from over 900 salons in 15 countries worldwide volunteered their time and expertise in exchange for a client’s donation. Participating countries included the U.S., Canada, Hong Kong, Taiwan, South Korea, Australia, Japan, Belgium, Germany, Italy, Russia, Spain, Switzerland, Turkey and UK.
Congratulations is also in order for the Aveda worldwide network of beauty professionals in 30 countries who organized thousands of other events throughout the month to raise a monumental total of US $5.5 million to benefit more than 40 clean water organizations worldwide – part of Aveda’s annual Earth Month campaign.
Individual sales of Aveda’s limited edition Light the Way™ Candles fanned the flames of these activities  by raising US $1.5 million for the Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems.  Local efforts by caring Aveda professionals raised the remaining US $4 million.
Aveda’s record-setting Earth Day 24-hour Global Cut-A-Thon and month-long drive were both a win-win, making the world and the people who inhabit it far more beautiful.
- See more at: http://livingaveda.com/avedas-global-24-hour-hair-cut-thon-sets-guinness-world-records-title/#sthash.ZAJ7j0T7.dpuf

Friday, September 20, 2013

Bee Happy!


Did you know that one out of every three bites of food we eat every day, not to mention all of the planet’s herbs, nuts, flowers and plant life that keep us healthy, is due to the honey bee and its ingenious pollination process?
But as you may have heard in recent times, stories about their demise – suspected to be a result of neonictionids’ use (pesticides widely used in conventional farming) – are reported on a weekly basis. There’s even an alarming new syndrome called Colony Collapse Disorder, where entire honey bee communities vanish without a trace.
At Aveda, we’re huge fans of honey bees and their life-giving handiwork. And many of the ingredients in our products arise out of their industrious pollination; the lavender oil in our Stress Fix line is ultimately dependent on bees!
So we decided to take matters into our own hands and help honey bees by housing our very own colony which follows organic principles from the University of Minnesota Bee Squad. Our new friends are now humming away and making themselves at home at our headquarter campus in Blaine, MN, USA.
But if scoring your own bee colony seems above and beyond the call of duty to help preserve these wonderful little workers, you can help promote their survival by buying organic pesticide-free produce. The stronger the organic food movement gets, the louder the message we send that we do not want toxic bee-killing chemicals sprayed on our food. You can also plant bee-friendly organic flowers and plants in your gardens or window boxes to give bees a safe place to buzz around.
What do you do to help protect the honey bee?